ƹƵapp Cookies, Mobile IDs, and Other Technologies Notice

Last updated: May 22, 2023 

We use cookies, web beacons, mobile analytics and advertising IDs, and other files or technologies to operate our websites and online services and to help collect data, including usage data of our website, identifiers, and device information.


Cookies are small text files placed by a website and stored by your browser on your device. A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server to recognize your browser over time, each time it connects to that web server. First-party cookies are directly set by us. Third-party cookies are served by a domain different than the domain you are visiting; we use third-party cookies for analytics, advertising, marketing, and social media purposes. Cookies can remain on your device for different periods of time. Some cookies are session cookies, meaning that they exist only while your browser is open, and are deleted automatically once you close your browser. Other cookies are persistent cookies, meaning that they survive after your browser is closed. They can be used by websites to recognize your computer when you open your browser and browse the internet again. 

The types of cookies used in connection with the Sites can be classified into four categories:

  • Essential: necessary for the Sites to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work.
  • Functional: record information about choices you have made and allow us to tailor the Sites to you. When you continue to use or come back to our Sites, we can provide our services as you have asked for them to be provided. For example, these cookies allow us to save your language preference, remember settings you have applied, and store accessibility options. If you do not allow these cookies, some or all of these services may not function properly.
  • Analytics: analyze how the Sites are accessed, used, or are performing to provide you with a better user experience and to maintain, operate and continually improve the website. For example, these cookies allow us to better understand our website visitors to improve how we present content, determine the number of unique visitors to the website, conduct research and diagnostics to improve Service offerings.
  • Targeting: set through our website by our advertising partners. These may be used by those companies to build a profile of your interests and show you relevant adverts on other websites. They uniquely identify your browser and device. If you do not allow these cookies, you will still see advertising, but that advertising will be less relevant to your browsing interests.

Web beacons are electronic images (also called pixel tags, single-pixels, or clear GIFs) that are contained within a website or email. When your browser opens a webpage or email that contains a web beacon, it automatically connects to the web server that hosts the image (typically operated by a third party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our websites (such as embedded videos, plug-ins, or ads) results in your browser connecting to the third-party web server that hosts that content. We also include web beacons in our email messages or newsletters to tell us if you open and act on them.

Mobile analytics and advertising IDs are generated by operating systems for mobile devices (iOS and Android) and can be accessed and used by apps in much the same way that websites access and use cookies. Our apps contain software that enables us and our third-party analytics and advertising partners to access these mobile IDs.


We, and our analytics and advertising partners, use these technologies in our websites, apps, and online services to collect personal data (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our Sites, including personal data about your online activities over time and across different websites or online services. This data is used to store your preferences and settings, enable you to sign-in, analyze how our websites and apps perform, track your interaction with the site or app, develop inferences, deliver and tailor interest-based advertising, combat fraud, and fulfill other legitimate purposes. We and/or our partners also share the data we collect or infer with third parties for these purposes.

These third-party vendors may combine this data across multiple sites to improve analytics for their own purpose and others. For example, we use:

  • Google reCAPTCHA (hereinafter "reCAPTCHA") on our websites, including to check and avoid interactions on our websites through automated access, for example, by spambots. reCAPTCHA is a service provided by Google LLC (hereinafter "Google"). This service enables Google to determine from which website an inquiry is sent and from which IP address visitors are accessing the reCAPTCHA. In addition to IP address, Google may also collect other information that is necessary for the offer and guarantee of this service. Google offers further information on the general handling of your user data under
  • Hotjar to help us understand user behavior while on our website and to provide some website features such as feedback forms or surveys. All visitor information is kept anonymous. Hotjar does not track or record visitors which have cookies disabled. Full technical information about the cookies used by Hotjar and what they do can be found in .
  • Google Analytics on our website to help us understand how users interact with our website; you can learn how Google collects and uses information at .
  • Cision to measure the effectiveness of our site as it generates exposure on other sites and social media such as viral tendencies, mentions, shares, reposts, reviews, recommendations, or content picked up by third-party sites.

Some of the data disclosures to these third parties may be considered a “sale” or “sharing” of personal data as defined under the laws of California and other U.S. states. Please see the “Choice and Control” and “California Privacy Rights” sections of our Website Privacy Notice for more details.


There are a range of cookie and related controls available through browsers, mobile operating systems, and elsewhere. See the “Choice and Control of Personal Data” section of our Website Privacy Notice for details.

Targeted advertising

To opt-out from or otherwise control targeted advertising, you have several options. First, you can use the controls available through our website Cookie Settings to decline advertising-related cookies. Second, you can use the Global Privacy Control setting in a web browser or browser extension as described in our Website Privacy Notice. Third, you can use the opt-out controls offered by the organizations our advertising partners may participate in, which you can access at:

  • United States: NAI () and DAA ()
  • Canada: Digital Advertising Alliance of Canada ()
  • Europe: European Digital Advertising Alliance ()

Fourth, you can use the other cookie or mobile ID controls described below.

Browser or platform controls

  • Cookie controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated.
  • Global Privacy Control. Some browsers and browser extensions support the “Global Privacy Control” (GPC) or similar controls that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data sales and/or targeted advertising, as specified by applicable law. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting or similar control that is recognized by regulation or otherwise widely acknowledged as a valid opt-out preference signal.
  • Do Not Track. Some browsers include a "Do Not Track" (DNT) setting that can send a signal to the websites you visit indicating you do not wish to be tracked. Unlike the GPC described above, there is not a common understanding of how to interpret the DNT signal; therefore, our websites do not respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the GPC, cookie controls, and advertising controls described above.
  • Mobile advertising ID controls. iOS and Android operating systems provide options to limit tracking and/or reset the advertising IDs.

Email web beacons

Most email clients have settings that allow you to prevent the automatic downloading of images, including web beacons, which prevents the automatic connection to the web servers that host those images.

These choices are specific to the device or browser you are using. If you access our Sites from other devices or browsers, take these settings actions from those systems to ensure your choices apply to the data collected when you use those systems.

If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set. However, we will stop using the disabled cookie to collect any further information. 


We will update this Notice when necessary to reflect changes in our Sites, how we use cookies, mobile IDs, and other technologies, or applicable law. When we post changes to the Notice, we will revise the "Last Updated" date at the top of the Notice and any changes will become effective when we post the revised Notice on the Sites. If we make material changes to the Notice, we will provide notice or obtain consent regarding such changes as may be required by law.


If you have any questions or comments about this Notice, please contact us via email at Privacy@ƹƵapp.com or the address provided below:

Attention:  Privacy
Hadrian House, Wincomblee Road
Newcastle Upon Tyne, United Kingdom